“Unpleasant Horse” Shows Apple Isn’t Afraid To Reject Big Developers

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“Unpleasant Horse” Shows Apple Isn’t Afraid To Reject Big Developers

April 10th, 2011 ipadoholic Leave a comment Go to comments

Apple has taken a lot of slam about the apparently capricious turning down of apps in the App Store. Often tiny developers who have had their apps deserted cry tainted saying that Apple would never reject apps from bigger publishers. Earlier this week, however, Apple showed that even large publishers aren’t defence to Apple’s anathema hammer.

PopCap , publishing house of megahits similar to Plants vs. Zombies , submitted an app called Unpleasant Horse . The game’s design is to burst a Pegasus-like equine from clouded cover to cloud. If you skip a cloud, the equine falls to the earth and is chewed up in a beef grinder. The app was prompty deserted by Apple. In reply to the rejection, PopCap tweeted “WTF? Apple deserted Unpleasant Horse cuz of ‘mature content?’ We considered horses failing in beef grinders was rational family entertainment!”

But as the New York Times points out , the twitter was after that private and PopCap has settled that they will allure the statute and contention the app once again with a aloft age rating . It’s different what rating the diversion was originally submitted with, but the turning down of Unpleasant Horse goes to uncover you that Apple’s acceptance or turning down of an app, whilst infrequently ostensible arbitrary, at least affects large and tiny developers alike.