Maybe the Kindle Fire isn’t as “media-deficient” a inscription as BN CEO William Lynch would have us believe. Amazon has only voiced that they too will have encouragement for Netflix and Pandora, together with “several thousand more apps” when the Kindle Fire ships next week.

Usual suspects similar to Facebook and Twitter will run excellent on Amazon’s tablet, as will games from large players similar to Zynga and EA. Amazon’s not as big Android Appstore runs parallel to Google’s, but Amazon claims that the apps they “carry” are tested for Kindle Fire compatibility.

Amazon’s concentration on apps is may meant to prominence the tiny size of BN’s own app store , but there’s no subject that Amazon is feeling a few pressure from their long-time rivals. The Nook Tablet came out overhanging only a few days ago, and it received more than a little concern interjection to the full apartment of media services that would advance preloaded on the device. Meanwhile, CEO Lynch lobbed other trebuchet at Amazon when he referred to the Kindle Fire as a “vending machine” for Amazon’s services.

With Lynch’s claim, BN seems to have forced Amazon in to a fight of positioning. Amazon evidently has more beef when it comes to their media ecosystem, but BN smartly spun Amazon’s concentration on their own services as a insufficient of selection for consumers. With both tablets impending launch, examination the two of them knock it out for legal holiday superiority should make for truly a show.

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